The Story of MakeIt
We are very proud of our brand and its history, which is why we have created a documentary of just over ten minutes that you can watch at the link here!
Here, we tell the story of our journey from a cold garage with manual sewing machines, and how today we have sold more than 50,000 pairs and invested in several automatic sewing machines.
Assembling the right team is only possible with a shared vision, the ability to collaborate, and diligence.
The people behind the brand!
MakeIt is built by people who share a passion for training, hard work, and continuous improvement. We work closely together – from idea and design to production and branding – because the best products are created when everyone takes responsibility. In addition, we are filled with widely different qualities that together make us an incredibly complete quartet.
Danish production
Is Danish production even possible?
Yes – but it requires willpower.
Danish production is not the easy solution. It places higher demands on efficiency, planning, and quality in every single detail. In return, it gives us full control over materials, fit, and finish.
For us, it's not just about where the products are made, but how and why.
What does the future hold?
The vision and mission?
Our vision is to set new standards for functional training equipment – thoughtfully developed and responsibly produced.
Our mission is simple: to create the best products on the market, represented across markets worldwide, while proving that quality, performance, and production can go hand in hand.
From ambition to recognition - Press
Mentioned in Sjællandske Nyheder
Sjællandske Nyheder visited MakeIt in Karlslunde and reported on our journey from the initial ideas to Danish-produced training equipment.
The article focuses on our local production, the collaboration with PureGym, and the ambition to grow in a proper way – with a focus on quality, durability, and good working conditions.
Article by Janus Spøhr, Sjællandske Nyheder, August 28, 2026.
MakeIt vision!
Welcome to MakeIt – your reliable partner for Danish-produced training straps and equipment of absolute top quality. Our mission is to combine functionality, sustainability, and innovative design, so you get products that last – whether you are a recreational exerciser, a dedicated fitness enthusiast, or a personal trainer
Danish-produced training equipment
At MakeIt, we are proud to deliver high-quality, Danish-produced training equipment. Our products are developed with a focus on functionality, durability, and sustainability – created for both recreational athletes, fitness enthusiasts, and personal trainers. When you choose training equipment produced in Denmark, you not only get a top-quality product but also a guarantee of responsible production, good working conditions, and a minimal carbon footprint. We combine solid craftsmanship with innovative solutions, so you can train with equipment that is built to last – and to make a difference.
Your preferred supplier
At MakeIt, we prioritize quality, design, and customer service when it comes to training straps. All our training straps are 100% Danish-produced, giving us full control over both quality and design. Our design-protected training straps are created to be durable, functional, and unique – a product you will only find at MakeIt. When you choose our training straps, you get a Danish-produced quality product that withstands even the toughest training.
Lifting straps are for everyone!
"Our training straps are Danish-produced and developed with a focus on quality, functionality, and sustainability. Training straps from MakeIt can be used by everyone – from recreational exercisers and home trainers to personal trainers, gyms, and businesses. When you choose our training straps, you get a durable and versatile product that provides maximum training enjoyment regardless of your level or type of training.
Delivery, returns, and customer service
Here you will find answers to the most common questions about delivery, exchanges, complaints, and customer service. If you still have questions, we are always ready to help.
How long is the delivery time?
The estimated delivery time is 2–4 business days. Once your order has been dispatched, you will receive a tracking number so you can follow your parcel.
How do I return or exchange my order?
We offer a 100-day return policy. If you wish to return or exchange your order, you can create a return via our return portal. A return label costs DKK 19. You can choose between exchange, gift card, or refund.
Create a return
How do I file a complaint?
Have you received a defective product, or has a problem arisen during use? Create a complaint via our complaint portal, and we will help you as quickly as possible.
Create a complaint
How do I contact MakeIt customer service?
You are always welcome to contact us if you have any questions about our products or your order. We strive to answer all inquiries as quickly as possible.
Customer service: Anton@nowmakeit.eu
