The most popular training products sewn in Denmark.
More than 50,000 pairs sold. Designed for you who want quality, comfort, and equipment that lasts.
50,000 pairs sold.
Produced in Denmark
Based on our more than 30,000 customers
Excellent
Training equipment for all levels – Danish quality from MakeIt Denmark
At MakeIt, we develop and produce Danish training equipment for strength training, fitness, and functional training. Since 2014, we have focused on quality, durability, and functionality, and more than 50,000 pairs of straps have become a regular part of training for both casual exercisers and serious strength trainers.
We produce the majority of our products in Denmark and use carefully selected materials such as bio-leather, certified cotton webbing, and OEKO-TEX® certified textiles. Our products are developed by people who train themselves, with one goal – to create training equipment that lasts for many years and helps you get more out of your training.
Why choose MakeIt?
✓ Produced in Denmark since 2014
✓ More than 50,000 pairs sold
✓ Bio-leather and certified materials
✓ Developed by strength trainers – for strength trainers
Our most popular categories
- StrapIt Lifting Straps – Our best-selling straps with more than 50,000 pairs sold.
- HookIt Cuffs – Cuffs developed for cable training and maximum muscle contact.
- Wrist Wraps – Extra support and stability for heavy pressing exercises.
- Long Straps – Classic straps with maximum flexibility.
- Daisy Chains – Perfect for assisted pull-ups and functional training.
- Training Bundles – Save money by combining multiple products.
Whether you train powerlifting, bodybuilding, fitness, or functional training, you will find training equipment designed for better grip, more comfort, and high durability.
Our range spans from StrapIt lifting straps and HookIt cuffs to Wrist Wraps, long straps, and complete training bundles. Whether you want better grip in deadlifts, extra wrist support, or more comfort in cable exercises, you will find equipment developed by people who train themselves.
At MakeIt, quality, functionality, and Danish production are the foundation behind everything we create.

Our most popular products – StrapIt lifting straps and HookIt cuffs
Here you can see and read even more about our various products.
Read more about MakeIt?
Who are we, why produce in Denmark, and why should your exercise equipment be from MakeIt?
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Frequently Asked Questions about Exercise Equipment
Here you will find answers to the most common questions about lifting straps, cuffs, wrist wraps, and choosing the right training equipment.
Which workout equipment should I choose?
It depends on your needs. StrapIt is ideal for deadlifts and back training, HookIt cuffs are perfect for cable machines, and Wrist Wraps provide extra support to the wrists during pressing exercises.
Are your products good for beginners?
Yes. All products are designed for both beginners and experienced strength trainers. The products help with better grip, more comfort, and less strain on the hands and wrists.
Where are MakeIts products manufactured?
The majority of our products are manufactured in Denmark, where since 2014 we have developed and produced training equipment with a focus on quality and durability.
What materials do you use?
We use, among other things, OEKO-TEX® certified materials, certified cotton tape, and bio-leather to ensure high comfort and long durability.
What exercises can the products be used for?
The products are used for deadlifts, rows, pull-downs, pull-ups, cable flyes, lateral raises, bench presses, shoulder presses, and many other strength exercises.
Delivery, returns, and customer service
Here you will find answers to the most common questions about delivery, exchanges, complaints, and customer service. If you still have questions, we are always ready to help.
Shipping?
We ship all orders from our warehouse in Denmark, and the typical delivery time is 1-3 business days. Once your order has been dispatched, you will receive a tracking number so you can follow the package all the way.
Returns and exchanges?
We offer a 100-day return policy. If you want a different size or wish to return your order, you can easily create a return through our return portal. You can choose between exchange, gift card, or refund.
Complaint?
Have you received a product with a defect, or has a problem occurred during use? You can easily file a complaint here:
Contact us?
You are always welcome to contact us if you have any questions about our products or your order. We strive to respond to all inquiries as quickly as possible.
Customer Service: Anton@nowmakeit.eu
B2B: Munk@nowmakeit.eu
Partnerships: Mathilde@nowmakeit.eu
StrapIt Lifting Straps & HookIt Cuffs – Danish-made quality for strength training
At MakeIt you will find StrapIt lifting straps and HookIt cuffs – 100% Danish-made exercise gear of high quality. We specialize in straps for strength training, weightlifting, and fitness, combining sustainable materials with durable design. Whether you train at home, in a gym, or professionally, you get gear that provides a better grip, less fatigue, and increased performance. Our local production ensures quality, durability, and responsible working conditions – and you can always find the right gear for your needs.













































